Week 2

Tuesday 9/3:

I discussed my sketches with partners and gained feedback from the discussion. They thought my take on the repackaging was effective and helped me come up with a concept for the designs. My concept is bringing back memories or going back to your childhood. The soda is a nostalgic drink that can make people think of packed lunches when they were little, so I decided to enhance my designs to follow my concept by adding some 90s themed designs and patterns into it. I am planning to go a little beyond the requirements and create a package and soda can label for my repackaging. I feel as if this will enhance the concept further. I hope to design a 90s themed package that holds 4 cans and the cans will be designed like jars of peanut butter and jelly.

Thursday 9/5:

Questions from reading, "This Book is Not a Tree": (odd numbered questions)

1. What is the authors' point in opening the introduction by discussing common household products?

The author made a point to discuss different items to show that whether you are aware or not of their negative
factors, you as a consumer still decide to have the product in your household. We as a society want to have a
healthy environment and to have peace, comfort and safety yet we choose to have these items in our household.
The author is merely painting the picture that we refuse to paint in our minds.

3. What word do the authors use as a realistic alternative to the word "recycling"?

They use the word "downcycled."

5. Which statement is NOT an example of recycling as we know it?
a) Making new backpacks out of old milk cartons.

b) Converting old books to new printer paper.

c) Melting old soda bottles to make new carpet.

d) Collecting rainwater for household use.

7. Which statement is the best explanation for why sports shoes are produced outside the U.S.?
a) There are no regulations on quality production.

b) There is less regulation on toxic fumes in the countries where they are produced.

c) Countries outside the U.S. have a higher demand for sports shoes.

d) Countries outside the U.S. have better technology to produce sportswear.

9. Why are books problematic to recycle?

The paper is made from plastic resins and inorganic fillers which allows it to be broken down and used to make other paper or products. 

11. What material is this book made out of?

It is made out of plastic resins and inorganic fillers that make it waterproof and extremely durable. 

13. Who should be responsible for creating products that support the Earth?

Environmentalists should be creating products that support our Earth because they understand how
destructive industry can be to it. The only problem is that industrialists view environmentalism as an obstacle
to growth. Industries should be regulated and the conventional attitude must go for our environment to be healthy.

15. What is Bill's occupation?

Bill is an architect. 

17. What does Bill finally realize about design?

He started to think more seriously about his design intentions and realized design is a signal of intention. This realization resulted in Bill designing things with a positive intention. 

19. What words best describe the environment that Michael grows up in?

Problematic, chemically ill, pesticide filled and unhealthy. 

21. What is the goal of Germany's Green Party?

Its primary goal was taking care of the environment. 

23. What does the owner of Ciba-Geigy encourage Michael to do?
He suggested the name be changed from Environmental Protection Enforcement to Environmental Protection Encouragement. The director felt that this would come off less hostile and more attractive to future business clients.

My die-cut and label:

I have researched the dimensions of a 12 ounce soda can before beginning which is 4.83 inches tall, 2.13 inches at the diameter at the lid and 2.60 inches at the widest part of the can.

Sketches of my packaging for the soda:

 I decided to further my concept by creating a box for my soda, even though the soda does not have a box to carry the cans that exists. I wanted to make it as a lunchbox because the soda is nostalgic and brings back memories of childhood and packing lunch. I designed the lunchbox to be more of a 90s theme because I feel like that is funky and unique for the soda flavor but also gives that feeling of bringing back memories.



Sketches of my label for the soda:

I first decided to go with a soda can because it is more cost efficient than a glass bottle and it is easier to transport since I have intended the product to be packable for lunches. I want the soda can label to be unique and crazy in the design to match the box packaging.











Research to help with design: The first 3 are for the package design and the last 3 are for the label of the soda can.