Week 5-Final Design

Tuesday 9/24:

These designs were what I placed on my mockup. They are from the die cut above. For the mockup I had trouble due to the fact I had to make it by hand, so making sure everything was consistent was hard.

Front

Back

For Tuesday's class, some packaging series ideas I have are for milk cartons, tissues, soap and tea.

Tuesday in class:
The feedback I received today was very helpful. My peers told me to make more contrast between the pattern (shapes around the text) and the background pattern. They also said to find a way to bring the ingredients out a little more since they might get lost amongst the background pattern. Overall, they thought my design was effective with the concept I was going for and that everything I did was intriguing to the audience I was targeting.

Week 4

Tuesday 9/17:

Today in class I received feedback on my project from my peers. Overall the concept was displayed well and others could understand that it was lunch themed and 90s inspired. Some things to change would be adding peanut butter to it instead of all purple, taking out the Lester's Fixins and adding a little more to the pattern.

Thursday 9/19:

Here are some screenshots of what I have been working on. I changed the back to a flipped version of the front. I also added streaks of peanut butter into the jelly on the side. The first picture is what I started with after putting the changes onto the package and the second is some adjustments I made. I adjusted the highlight to be more subtle, the ingredients have a box behind them so they stand out and the title is bigger.

Week 3

Tuesday 9/10:
Today I received feedback from my peers on my packaging design. The feedback I got was that the gradient does not go with my concept and does not intrigue the viewer to drink the soda. Also the font I used was liked by all and thought of as effective. The idea of the pattern being over the full label did not come across effectively either. They thought that the triangle and box were disconnected from the whole concept as well as the white color not going well with the concept or design.
I also created a nutrition label using the instructions and my nutrition facts from the Peanut Butter and Jelly Soda.

Thursday 9/12:

The top image is what the can label would look like and the bottom is the die-cut of the package that would hold 4 soda cans. From my last design I started from scratch because the other did not convey the concept in the right way. This still went with the theme but tied in the soda and food aspect more than the other did.

Week 2 - Computerized Design

 Originally I wanted the design of the package and soda can to be different, but I feel if they are the same it will be more uniform. The box I added the catchphrase on the handle and a gradient in the background, lines and outline of the letters to really portray the peanut butter and jelly colors. The font I outlined because the 90s themed typography is outlined as well so it goes with the theme I pulled from my concept. Below I just added what the box would look like when furthering the gradient. The white boxes are just for nutrition facts.

Week 2

Tuesday 9/3:

I discussed my sketches with partners and gained feedback from the discussion. They thought my take on the repackaging was effective and helped me come up with a concept for the designs. My concept is bringing back memories or going back to your childhood. The soda is a nostalgic drink that can make people think of packed lunches when they were little, so I decided to enhance my designs to follow my concept by adding some 90s themed designs and patterns into it. I am planning to go a little beyond the requirements and create a package and soda can label for my repackaging. I feel as if this will enhance the concept further. I hope to design a 90s themed package that holds 4 cans and the cans will be designed like jars of peanut butter and jelly.

Thursday 9/5:

Questions from reading, "This Book is Not a Tree": (odd numbered questions)

1. What is the authors' point in opening the introduction by discussing common household products?

The author made a point to discuss different items to show that whether you are aware or not of their negative
factors, you as a consumer still decide to have the product in your household. We as a society want to have a
healthy environment and to have peace, comfort and safety yet we choose to have these items in our household.
The author is merely painting the picture that we refuse to paint in our minds.

3. What word do the authors use as a realistic alternative to the word "recycling"?

They use the word "downcycled."

5. Which statement is NOT an example of recycling as we know it?
a) Making new backpacks out of old milk cartons.

b) Converting old books to new printer paper.

c) Melting old soda bottles to make new carpet.

d) Collecting rainwater for household use.

7. Which statement is the best explanation for why sports shoes are produced outside the U.S.?
a) There are no regulations on quality production.

b) There is less regulation on toxic fumes in the countries where they are produced.

c) Countries outside the U.S. have a higher demand for sports shoes.

d) Countries outside the U.S. have better technology to produce sportswear.

9. Why are books problematic to recycle?

The paper is made from plastic resins and inorganic fillers which allows it to be broken down and used to make other paper or products. 

11. What material is this book made out of?

It is made out of plastic resins and inorganic fillers that make it waterproof and extremely durable. 

13. Who should be responsible for creating products that support the Earth?

Environmentalists should be creating products that support our Earth because they understand how
destructive industry can be to it. The only problem is that industrialists view environmentalism as an obstacle
to growth. Industries should be regulated and the conventional attitude must go for our environment to be healthy.

15. What is Bill's occupation?

Bill is an architect. 

17. What does Bill finally realize about design?

He started to think more seriously about his design intentions and realized design is a signal of intention. This realization resulted in Bill designing things with a positive intention. 

19. What words best describe the environment that Michael grows up in?

Problematic, chemically ill, pesticide filled and unhealthy. 

21. What is the goal of Germany's Green Party?

Its primary goal was taking care of the environment. 

23. What does the owner of Ciba-Geigy encourage Michael to do?
He suggested the name be changed from Environmental Protection Enforcement to Environmental Protection Encouragement. The director felt that this would come off less hostile and more attractive to future business clients.

My die-cut and label:

I have researched the dimensions of a 12 ounce soda can before beginning which is 4.83 inches tall, 2.13 inches at the diameter at the lid and 2.60 inches at the widest part of the can.

Sketches of my packaging for the soda:

 I decided to further my concept by creating a box for my soda, even though the soda does not have a box to carry the cans that exists. I wanted to make it as a lunchbox because the soda is nostalgic and brings back memories of childhood and packing lunch. I designed the lunchbox to be more of a 90s theme because I feel like that is funky and unique for the soda flavor but also gives that feeling of bringing back memories.



Sketches of my label for the soda:

I first decided to go with a soda can because it is more cost efficient than a glass bottle and it is easier to transport since I have intended the product to be packable for lunches. I want the soda can label to be unique and crazy in the design to match the box packaging.











Research to help with design: The first 3 are for the package design and the last 3 are for the label of the soda can.