Sustainable Packaging-
- The development and use of packaging which results in improved sustainability.
- Involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) to help guide the use of packaging which reduces the environmental impact and ecological footprint.
Sustainable Packaging Coalition-
- Leading voice on sustainable packaging with a membership that encompasses the entire supply chain.
- Sustainable packaging is beneficial, safe and healthy for individuals and communities throughout its life cycle.
- Meets criteria for performance and cost.
- Sourced, manufactured, transported, and recycled using renewable energy.
- Optimizes use of renewable or recycled source materials.
- Example: Could move to glass products, but too heavy to move so uses for fuel, takes more to make.
Read 3 articles on your blog:
Go to https://www.packagingdigest.com/sustainable-packaging
- What did you learn that you did not already know
- How did the article help you think about your next project
- Highlight three things from the article you think is important
Next Assignment:
Create a Kit for a fictional product.
Create a Kit for a fictional product.
- Write a Design brief for the kit and post to your blog
- It must be sustainable in some way
- It must have at least 3 components
- It will need to be produced by hand or prototyped on the computer showing all products and sides
Read article on Google Drive
Ideas for next assignment:
Beauty-
First Article: https://www.packagingdigest.com/sustainable-packaging/dasanis-next-5-pkg-steps-sustainability-190820
Ideas for next assignment:
Beauty-
- Nails
- Face
- Body Care
- Hair
- Makeup
Health-
- Starter Guide (working out, energy supplements, etc.)
- Sick Kit
- First Aid Kit
- Mental Health Kit
- Protein
- Finals Kit
Craft-
- Painting
- Slime
- Jewelry
- Knitting
- Soap
- Sewing
- Gardening
Survival Kit-
- Date night
- First week of college
- Finals week
- Hangover
- Moms
- Valentines Day for singles
- Hiking/Adventure
- Can't Sleep
- Tired
- Apology Kit
- Long Car Ride
- Winter
- Beach
- Travel
Travel- Travel sized containers, eye mask, gum, toothbrush, checklist for things of the area you're going to, disposable camera (airplane kit)
- Get kit on plane and would have eye mask, headphones, checklist, gum from take off and mints, head pillow?
Homework:
3 Articles:
https://www.packagingdigest.com/sustainable-packaging
Homework:
3 Articles:
https://www.packagingdigest.com/sustainable-packaging
First Article: https://www.packagingdigest.com/sustainable-packaging/dasanis-next-5-pkg-steps-sustainability-190820
- What did you learn that you did not already know
I did not know that there was a 100% recyclable, flexible, stand-up pouch. In relation to this new fully recyclable pouch, it was interesting to see that life cycle assessments are done to see how much fossil fuels are used, greenhouse gases and the amount of water the packages use. The 100% recyclable pouch was assessed as using less fossil fuels, has a good ratio of product to packaging, reduces greenhouse gas emissions, and uses less water.
- How did the article help you think about your next project?
For my next project I was looking to include some sort of food a person could eat on the plane, so this sort of packaging could be similar to what my food is packed in. The article mentioned that they made more packaging and one was for peanuts which is a good size for travel.
- Highlight three things from the article you think is important.
- Life cycle assessments assess fossil fuels used, greenhouse gases emissions, ratio of product to packaging and the amount of water the production uses.
- There is a growing interest in sustainable packaging. Customers gain their sustainability targets from either New Plastics Economy Global Commitment or their Corporate Social Responsibility Plan.
- The interest that consumers have in the idea of recycling. Consumers are demanding sustainable products that can be recyclable or compostable and want to know how recycling works. They also have interest in how they can make a significant impact which leads to opportunities in design to educate them.
- What did you learn that you did not already know
I did not know that a lot of printing partners are reluctant in printing on 100% recyclable material. I would think that they would want to print on this because consumers are becoming more interested in the topic of recyclable items. The one thing they say with printing on that kind of material is that it is too expensive and causes printing issues, so I can partially see why companies have issues with it.
- How did the article help you think about your next project?
It made me think of the fact that everything can be made as 100% recyclable. A big thing I can incorporate into my kit is the idea of educating others on the recycled materials used. I want to design things in a way that containers could be reusable and the packaging could be recyclable.
- Highlight three things from the article you think is important.
- By educating others about the recyclability of the brand's products it can show that a brand cares. This is a great way for the brand to build trust with its consumers and can drive the value of recycled plastics up which will give incentive for people to collect plastic waster.
- Keenan stated three things to look at when sourcing packages with recycled content. The three things are Lowering our "bunny footprint" or how the brand communicates our overall carbon footprint while maintaining a safe product. Another is being a leader and having a competitive advantage with various packaging and lastly educating consumers.
- To overcome the challenge of recycled-content material in product packaging designer must educate brand marketers on the value of a "closed-loop system" and find a cost effective and reliable supply of recycled materials.
- What did you learn that you did not already know
Many consumers are concerned about the impact that single-use plastic packaging has on the environment. 61% of consumers said they are hyper aware of the current climate surrounding plastic packaging.
- How did the article help you think about your next project?
This helps me understand more of the concerns with plastic packaging from a consumers view. It will help me make sure to not integrate anything plastic within my kit.
- Highlight three things from the article you think is important.
- 61% of consumers said they are hyper aware of the current climate surrounding plastic packaging.
- Two thirds of respondents say disposable plastic packaging is getting worse than it has ever been and 82% say this problem will continue to escalate.
- 89% of survey respondents say that they have faith that recycling can have a positive impat on marine debris.
Title:
It is a kit that one would get on an airplane filled with essentials for the ride called "Let's Take Flight"
Introduction:
Let's Take Flight is a company that focuses on giving their customers essentials for their flight. We want to make the plane ride a more enjoyable experience for others.
User and Target Audience Groups:
The target audience I am looking to focus on are all people who fly and have forgotten different items.
Brand Attributes, Promises and Mission:
This company will start a new trend in the airline industry. The goal is to make the kits customizable to every place one flies by adding cards with places to visit where they are going. Also providing the essentials such as water, gum, snacks and airplane activities.
Competitive Landscape:
Other competitors just provide flyers with snacks and beverages from a cart, but my plan is to take this experience and make it more personalized to the customer. The customer can still get a snack and water while having things such as headphones, gum and places to visit to look at on the plane.
Business Objectives (Success Criteria):
I plan to create a design that is different from the standard airline snack packages and make the packaging have an intriguing yet simple design.
Creative Strategies:
I plan to differentiate my packaging from other airline packaging as well as differentiate the design. I also plan to still have similar aspects in my design as other companies do such as color and iconography because consumers will be able to recognize that it is for the airplane.
Functionality Specifications:
I plan to design the package around a briefcase package design. This will make it easier for customers to get the items considering the space is so small while sitting in the seats.
Comparisons:
It is a kit that one would get on an airplane filled with essentials for the ride called "Let's Take Flight"
Introduction:
Let's Take Flight is a company that focuses on giving their customers essentials for their flight. We want to make the plane ride a more enjoyable experience for others.
User and Target Audience Groups:
The target audience I am looking to focus on are all people who fly and have forgotten different items.
Brand Attributes, Promises and Mission:
This company will start a new trend in the airline industry. The goal is to make the kits customizable to every place one flies by adding cards with places to visit where they are going. Also providing the essentials such as water, gum, snacks and airplane activities.
Competitive Landscape:
Other competitors just provide flyers with snacks and beverages from a cart, but my plan is to take this experience and make it more personalized to the customer. The customer can still get a snack and water while having things such as headphones, gum and places to visit to look at on the plane.
Business Objectives (Success Criteria):
I plan to create a design that is different from the standard airline snack packages and make the packaging have an intriguing yet simple design.
Creative Strategies:
I plan to differentiate my packaging from other airline packaging as well as differentiate the design. I also plan to still have similar aspects in my design as other companies do such as color and iconography because consumers will be able to recognize that it is for the airplane.
Functionality Specifications:
I plan to design the package around a briefcase package design. This will make it easier for customers to get the items considering the space is so small while sitting in the seats.
Comparisons:
Most packaging with the slidable feature are used for cards for people to have easy access to their items which can apply to my airplane kit. I want to make it as easy to access items as possible considering how crammed airplanes are.
Here are some sketches-
Here are some sketches-
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