Week 13

Creative Brief:

Title:
It is a kit that one would get on an airplane filled with essentials for the ride called "Let's Take Flight"

Introduction:
Let's Take Flight is a company that focuses on giving their customers essentials for their flight. We want to make the plane ride a more enjoyable experience for others.

User and Target Audience Groups:
The target audience I am looking to focus on are all people who fly and have forgotten different items.

Brand Attributes, Promises and Mission:
This company will start a new trend in the airline industry. The goal is to make the kits customizable to every place one flies by adding cards with places to visit where they are going. Also providing the essentials such as water, gum, snacks and airplane activities.

Competitive Landscape:
Other competitors just provide flyers with snacks and beverages from a cart, but my plan is to take this experience and make it more personalized to the customer. The customer can still get a snack and water while having things such as headphones, gum and places to visit to look at on the plane.

Business Objectives (Success Criteria):
I plan to create a design that is different from the standard airline snack packages and make the packaging have an intriguing yet simple design.

Creative Strategies:
I plan to differentiate my packaging from other airline packaging as well as differentiate the design. I also plan to still have similar aspects in my design as other companies do such as color and iconography because consumers will be able to recognize that it is for the airplane.

Functionality Specifications:
I plan to design the package around a briefcase package design. This will make it easier for customers to get the items considering the space is so small while sitting in the seats.

Comparisons:

Most packaging with the slidable feature are used for cards for people to have easy access to their items which can apply to my airplane kit. I want to make it as easy to access items as possible considering how crammed airplanes are.

I am still working through my ideas with my packaging. I plan to create a mockup of the packages and items, but also print any logos and such that I might have within the kit.

After sketching I decided to base my kit more targeting younger kids going on a plane as the audience. So in the kit I would include an activity booklet, snack, gum or mints and stickers to put on the kit itself.