The stickers will look like postage stamps, camera, different places they could be visiting and other travel items to color and stick on their briefcase.
Creative Brief (changed):
Title:
It is a kit that one would get on an airplane filled with essentials for the ride called "Let's Take Flight"
Introduction:
Let's Take Flight is a company that focuses on giving their customers essentials for their flight. We want to make the plane ride a more enjoyable experience for others.
User and Target Audience Groups:
The target audience I am looking to focus on are children who fly and need items to keep them occupied during the flight.
Brand Attributes, Promises and Mission:
This company will start a new trend in the airline industry. The goal is to make the kits that children would be able to customize themselves and make their flight more enjoyable as children at times get stressed on the plane. Also it would provide the essentials such as gum, snacks, crayons and airplane activities such as a word search, stickers and a coloring page.
Competitive Landscape:
Other competitors just provide flyers with snacks and beverages from a cart, but my plan is to take this experience and make it more personalized to the customer. The customer can still get a snack while having things such as gum and an activity booklet to keep them occupied on the plane.
Business Objectives (Success Criteria):
I plan to create a design that mimics an old time briefcase since they were decorated with patches and the child could decorate it with stickers.
Creative Strategies:
I plan to differentiate my packaging from other airline packaging as well as differentiate the design. I also plan to still have similar aspects in my design as other companies do such as color and iconography because consumers will be able to recognize that it is for the airplane.
Functionality Specifications:
I plan to design the package around a briefcase package design. This will make it easier for customers to get the items considering the space is so small while sitting in the seats.
Comparisons:
It is a kit that one would get on an airplane filled with essentials for the ride called "Let's Take Flight"
Introduction:
Let's Take Flight is a company that focuses on giving their customers essentials for their flight. We want to make the plane ride a more enjoyable experience for others.
User and Target Audience Groups:
The target audience I am looking to focus on are children who fly and need items to keep them occupied during the flight.
Brand Attributes, Promises and Mission:
This company will start a new trend in the airline industry. The goal is to make the kits that children would be able to customize themselves and make their flight more enjoyable as children at times get stressed on the plane. Also it would provide the essentials such as gum, snacks, crayons and airplane activities such as a word search, stickers and a coloring page.
Competitive Landscape:
Other competitors just provide flyers with snacks and beverages from a cart, but my plan is to take this experience and make it more personalized to the customer. The customer can still get a snack while having things such as gum and an activity booklet to keep them occupied on the plane.
Business Objectives (Success Criteria):
I plan to create a design that mimics an old time briefcase since they were decorated with patches and the child could decorate it with stickers.
Creative Strategies:
I plan to differentiate my packaging from other airline packaging as well as differentiate the design. I also plan to still have similar aspects in my design as other companies do such as color and iconography because consumers will be able to recognize that it is for the airplane.
Functionality Specifications:
I plan to design the package around a briefcase package design. This will make it easier for customers to get the items considering the space is so small while sitting in the seats.
Comparisons:
Most packaging with the slidable feature are used for cards for people to have easy access to their items which can apply to my airplane kit. I want to make it as easy to access items as possible considering how crammed airplanes are.
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